KEY TAKEAWAYS
- For globally distributed teams, Tequipy is the strongest alternative to weigh against Firstbase: devices sourced locally at retail price in 180+ countries, and services you pay for only when you use them. There is no contract to sign, so you can start with one test order.
- Two companies share the Firstbase name. This review covers the IT equipment platform at firstbase.com, which earns some of the best review scores in its category, 4.8 on G2 from 50 reviews. Support quality and saved IT hours are the most repeated praise.
- The criticisms cluster in three places: a six-figure annual commitment reported by a verified buyer, reduced service outside four regions, and shipping times reviewers call inconsistent.
- Best fit: enterprises concentrated in Firstbase's core markets that want hardware leased on multi-year terms and have the budget for a platform subscription plus prepaid services.
- Weakest fit: smaller companies (one buyer reports being declined), teams with substantial APAC or LATAM headcount, and buyers who want to try a vendor before committing to one.
Researching Firstbase reviews takes more work than it should. Most pages ranking for the phrase describe an unrelated company-incorporation service that shares the name. The vendor's pricing page carries no numbers, and the review platforms hold very different sample sizes. The decision is also expensive to get wrong: a verified buyer reports six figures a year, committed before the first laptop ships.
This guide untangles all of it: which Firstbase we mean, what the platform does, what verified buyers actually pay, what G2 and Capterra reviewers praise and criticize, and who should sign versus keep looking.
Which Firstbase Is This Review About?
The name belongs to two unrelated companies, and search results blend them constantly.
The confusion extends to the review sites themselves: the Trustpilot listing under the Firstbase name belongs to the incorporation firm, while firstbase.com has no Trustpilot presence at all. Everything below concerns firstbase.com. If the incorporation service is what you searched for, follow the firstbase.io link in the table above.
What Is Firstbase?
Firstbase was founded in late 2019 by Chris Herd and Trey Bastian to outfit remote employees with equipment, and grew into a lifecycle platform spanning procurement, configuration, deployment, tracking, retrieval, storage, and certified disposal. It raised $65 million across three rounds. Andreessen Horowitz led the Series A and Kleiner Perkins led a $50M Series B. AppDirect acquired the company in December 2024.
Customer logos on its homepage include Spotify, Stack Overflow, and SeatGeek, and the company reports more than 200,000 devices deployed across the 150+ countries it markets. Devices can be purchased, leased on 24 to 36 month terms, or supplied by the customer. Its procurement page lists 20+ HRIS, ITSM and MDM connections, including Workday, Okta, and ServiceNow, so equipment follows hiring events automatically.
Firstbase vs Tequipy at a Glance
The sections below source every figure in this table and put each one in context.
Who Is Firstbase Best For?

Based on the review evidence and the company's own documentation, Firstbase suits:
- Enterprises anchored in the US, UK, EU, or Canada: the regions where Firstbase runs its own warehouses, accepts customer-shipped equipment, repairs any device, and takes back the full range of hardware.
- CFOs who want hardware off the balance sheet: leasing on multi-year terms is the platform's center of gravity, with logistics and wiping folded into the arrangement.
- Companies already inside the AppDirect channel: buying equipment management through the same procurement relationship as telecom and SaaS has consolidation value.
- Teams large enough for the commitment: the one itemized public contract on record comes from a company of 501 to 1,000 employees.
Small fleets get the opposite answer. A buyer comparing vendors in a March 2024 r/ITManagers comment reports being rejected "because our footprint is too small for them," so a very small company may never get a quote at all.
Firstbase Key Features
Four capabilities stand out from the review base and the company's own materials.
Self-Service Onboarding With Role-Based Packages
An admin defines equipment packages per role or department, and the HR system triggers them. A new hire picks from the package, and a laptop, monitor, and peripherals go out without anyone raising a ticket. IT services manager Mark G. calls the ordering flow an "excellent user experience for admins and end users" in a January 2024 Capterra review. After support, it is the feature reviewers mention most.

Zero-Touch Deployment
Firstbase runs zero-touch deployment the standard way: devices enroll into Apple Business Manager or Windows Autopilot and the customer's MDM (Jamf, Kandji, Intune, or JumpCloud) before shipment, so machines arrive configured. Its capabilities doc limits custom imaging to the US, UK, EU, and Canada. Other regions get zero-touch enrollment only.
Retrieval and Certified Disposal
Offboarding runs on prepaid return kits, with NIST 800-88 compliant wiping and a resale program that returns credits quarterly. A December 2025 G2 review adds a caveat: return boxes are not always shipped the same day, which stretches recovery timelines. Certificates of destruction are also unavailable in five of Firstbase's LATAM warehouses, per its own warehouse capabilities doc.
Hardware-as-a-Service Leasing
Leases run 24 to 36 months, with shipping, duties, and wiping bundled in. Leasing is the strongest reason enterprises pick Firstbase over rivals. Outright purchase and bring-your-own-device are both supported too, though customer-shipped equipment is accepted only at the US, UK, EU, and Canada warehouses.
Firstbase Pricing
Firstbase's pricing page asks for your details and promises a customized quote. No numbers appear anywhere on it. The strongest public evidence comes from a verified buyer report.

Fees scale by headcount tier rather than per seat. One enterprise reviewer pushes back on that structure in a December 2025 G2 entry and asks for per-seat pricing instead. At the top of the range, a Reddit IT manager recalls being quoted "$500k just to use their platform" before any shipping costs, in an October 2024 thread. TrustRadius confirms no free version or trial exists, so the annual contract comes first and the service experience second.
Tequipy inverts that order. Every rate is published on the Tequipy pricing page, and a 30-second calculator on the same page weighs those rates against what your existing vendor charges. Getting the number requires no sales conversation.
Two notes for your quote call. PriceLevel's own page says the site is winding down, so that verified report may eventually move behind an archive. We checked its figures live in July 2026. The prepaid commitment also raises the question that matters most at renewal: what happens to the balance you did not consume.
Where Firstbase Shines
- Support that behaves like part of your team: the most repeated theme on both review platforms. Service desk lead Marléne F. writes that the support team is "outstanding" and "persistent in finding solutions" (December 2025 G2 review). Named account contacts recur throughout the praise.
- Measurable IT hours returned: an enterprise service desk specialist says Firstbase has "cut my workload by 30-40%" (December 2025 G2 review). An IT engineering manager says it "replaces the manual work of at least two people" (May 2025 G2 review).
- One contact across regions: IT manager Brandon M. values a "single point of contact for all the GEO zones Firstbase supports" and reps who "follow up and follow through" (February 2024 Capterra review).
- A vendor still improving: the service is "continually improving in ways which IT admins want and need," writes an IT manager in a December 2025 review from Canada.
- Dependable warehouse operations in core markets: an education-sector reviewer describes equipment "arriving on time and in excellent condition" in a G2 review from December 2025, and describes the lifecycle handled from shipping through secure storage.
Where Firstbase Falls Short
- One country count, two service levels: Firstbase markets 150+ countries. Its own regional capabilities article shows warehouses in the US, UK, EU, and Canada accepting customer-shipped equipment and the full range of returns. Every other region must source everything through Firstbase, and generally sends back only laptops and docks. A December 2025 G2 review from an IT administrator notes that unsupported countries have meant "making local purchases" or new hires arranging their own equipment.
- Weak spots named by its own customers: a company using Firstbase today told us performance lagged in APAC, Hungary, and Estonia, and said the vendor itself acknowledged "they weren't great at some locations." Reporting depth and repair speed came up in the same conversation.
- A cost structure that stacks: "Pricing can be quite a challenge if your business operates globally," writes an enterprise hospitality reviewer on G2. A customer of more than three years told us, "I like Firstbase, they are extremely expensive," and described an annual platform fee with per-action charges layered on top.
- Shipping consistency: delivery times "can be a bit inconsistent, which is tough when we're onboarding someone quickly," per an IT systems administrator on G2. Several other December 2025 reviews repeat the theme region by region.
- Portal and API depth: a Capterra reviewer found the portal "a bit barebones," without audit logging or strong view filtering. A senior systems engineer describes building custom API automation after an HRIS sync limitation surfaced only in production (December 2025 G2 account).
Firstbase Customer Reviews
As of July 2026, Firstbase holds a 4.8 across 50 reviews on its G2 profile. Its Capterra listing sits at 4.5 across 10, and the value-for-money sub-score there runs lower at 4.2. The Capterra sample is small enough to read one by one, and the G2 base is among the healthiest in this category.

A representative positive: "It saves us the equivalent of an FTE every year. I feel like they are an integral part of our IT team," writes a senior IT specialist in a December 2025 G2 review. One full-time role's worth of work a year explains why mid-market teams renew despite the fees.
Two negatives are worth reading closely. The Canadian IT manager quoted earlier praises the service overall. The same G2 review reports that "price can be a little high for hardware and shipping in some countries (Canada, in our case)," even after currency conversion. A small-business user writes that Firstbase "is a bit pricy to as small company" (grammar original) in an incentivized August 2024 review. Neither withdrew their recommendation, and both name price as the complaint.

Pro tip: sort Firstbase reviews by the reviewer's geography before trusting the average. A 4.8 blends companies concentrated in the four core markets with companies that stretch into partner-served regions, and those two groups describe different products. As you scan G2, note where each reviewer's workforce sits, and count how many complaints name a specific region.
Then ask the vendor for two reference customers with headcount in your hardest countries. If the references cluster in the US and UK while your hiring map runs through Manila and Bogota, the average score is measuring someone else's experience.
Is Firstbase Worth It?
For the buyer it was built for, yes. An enterprise that leases hardware across the US, UK, EU, and Canada, and has budget for the subscription plus the services commitment, gets what the reviews promise: strong support, real time savings, and dependable core-market logistics. The case weakens as a company moves away from that profile in size, geography, or appetite for annual commitments, and the complaints above start reading as predictions.
How to Choose IT Equipment Management Software
Whether Firstbase makes your shortlist or falls off it, three checks separate remote equipment management vendors faster than any feature grid.
Coverage Verified per Service, per Country
A country counter says nothing about which services exist where. At most vendors delivery reaches further than repair, and repair reaches further than recovery, so the narrowest of those three is the one your offboarding process will run into. Ask for a written matrix of your actual countries against every service you plan to use. Tequipy runs procurement, repair, and recovery on local ground in each employee's country, so all three cover the same map. That is how RemoFirst recovers devices across 30 countries, Kazakhstan included.

Total Year-One Cost, Not Headline Fees
Platform subscriptions, prepaid commitments, signup fees, and hardware terms move independently. Price the full first year at your realistic volume, and ask specifically what happens to prepaid services that go unused. No two IT procurement services put those four lines in the same place, so a headline fee tells you very little on its own. Tequipy charges $99 a month for the platform at any fleet size and bills services only when consumed. TapTap Send cut around $6,500 a month after consolidating three purchasing processes onto Tequipy.
The Cost of Finding Out You Chose Wrong
A vendor with no trial and an annual contract prices its own evaluation at a year of fees. Prefer platforms you can test with production work before committing. One order in one difficult country tells you more than any demo, and that is how several of the customers named below started.
Best Firstbase Alternative: Tequipy
Full disclosure: Tequipy is our platform, so weigh this section accordingly and follow the links to primary sources. Our co-founder ran IT at Revolut while it grew from 100 employees to 5,000 across 17 offices, and we built Tequipy for globally distributed teams afterwards. There is no contract and no minimum, and hardware bills at the price the local market already charges.

Tequipy Key Features
Local Procurement at Retail Price
Tequipy's global IT procurement never crosses a border. Every order is filled by one of 600+ authorized resellers inside the employee's own country, across 180+ countries, at recommended retail price. Delivery averages 3 business days, and customs and import duties never enter the process.
Pay-Per-Use Lifecycle Services
Offboarding collection, storage, redeployment, and sellback bill per event, with no prepaid commitment. All four work on devices bought anywhere, including devices bought through Firstbase. A laptop retrieval service is the first of those four: a courier to the leaver's address, a condition check, a certified wipe, then storage, redeployment or resale.
MDM Enrollment Before Dispatch
Devices enroll into Apple Business Manager and your MDM before they ship, at no charge, so new hires open a configured machine on day one. Gigs is a 100-person company hiring across 20 countries, and it got back 100+ hours a month of logistics work.
Tequipy Pricing
Current numbers stay published on the pricing page, so there is no quote gate to pass before you can compare.
Where Tequipy Shines
- No markup on the hardware: the invoice matches local retail, so the number you can check yourself is the number you pay. Margin comes from reseller relationships and services, and we answer the "how do you make money" question directly whenever it comes up.
- Delivery before day one: Booksy documents 99% of devices arriving ahead of employee start dates. Booksy tested the service first in Latin America, the region where its previous setup struggled most.
- Hard markets included: deliveries have run to the Philippines, Colombia, the Caucasus, and wartime Ukraine, the places where platform coverage usually thins first.
- Nothing to unwind if the trial disappoints: there is no contract and no minimum, so the trial is a single purchase order and walking away costs nothing.
Where Tequipy Falls Short
- No leasing or financing anywhere: hardware-as-a-service leasing is Firstbase's specialty, and Tequipy does not offer it in any market. Devices are bought outright at retail price and owned. A CFO who needs hardware as an operating expense rather than a purchase will not get that here. The only payment flexibility is a $5,000 credit line with 7 days to pay after delivery, which works like a purchase order rather than financing.
What Tequipy Customers Say
Tequipy holds 4.8 out of 5 from 3 reviews on its G2 profile as of August 2026. Two of the three reviewers are enterprises over 1,000 employees and one is mid-market. That matters in a comparison where Firstbase positions itself as the enterprise option.
One of those enterprise reviewers writes that "it really stands out that I don't need to have a local IT department in every country we operate in" (July 2026). A financial-services reviewer at similar size calls Tequipy "a reliable source of truth" for equipment, and praises Apple Business Manager and Autopilot enrolment so that "employees can receive managed devices from day one, with minimal IT involvement" (July 2026 review submitted via a G2 invite).
The criticism in the same reviews is specific: invoices occasionally need checking, a particular laptop model is sometimes out of stock, and one reviewer wants warranty data stored in the platform (August 2026).
Beyond the review site, the proof sits in named customer case studies. Booksy's director of enterprise technology and security, Marcin Szydłowski, writes on the case studies page: "What sets them apart is their incredible responsiveness and true global reach. Tequipy has proven their skills and earned our trust, becoming a vital partner in our expansion." Lisa Kiseleva, people operations specialist at Gigs, is quoted on the same page: "While many vendors say they're global, Tequipy actually delivers..."
Who Tequipy Is Best For
- Globally distributed teams at any fleet size: whether you hire in 3 countries or 15, every country is served the same way, and the same holds as the fleet grows from 50 devices to 5,000. The platform fee is $99 a month at any fleet size, with no per-seat charge, no seat minimum, and no tier to graduate into. That is why the G2 reviewers above include enterprises over 1,000 employees.
- Teams leaving a commitment-heavy platform at renewal: the services work with an existing fleet regardless of where devices were bought, so switching requires no forklift migration.
- Small IT teams carrying global logistics alone: ordering, recovery, and storage move to one vendor and one dedicated Slack channel.
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CONCLUSION
The Final Word on Firstbase Reviews
The evidence supports a clear verdict: Firstbase is a well-liked product with standout support, priced and structured for large teams in four core markets. If that describes you, get the quote, and ask in writing what happens to unused prepaid services at renewal.
If your company sits outside that profile, test before you sign anything annual. Seven vendors sell into this space as Firstbase alternatives, and Tequipy will price your exact country list without a commitment attached. Run one real onboarding through Tequipy while the Firstbase quote is still open, then compare the two invoices side by side.
FAQ
What Does Firstbase Do?
Firstbase (firstbase.com) manages IT equipment for distributed companies across its lifecycle: procurement or leasing, zero-touch deployment, asset tracking, retrieval, storage, and certified disposal, with its own warehouses concentrated in the US, UK, EU, and Canada.
Is Firstbase Good for Remote Teams?
Yes, particularly in its core markets. Reviewers on G2 consistently praise support quality and saved IT hours. Teams with heavy headcount in partner-served regions report service gaps, and entry requires an annual commitment.
How Does Firstbase Compare to Competitors?
Firstbase leads the category on leasing depth and support reputation. Competitors win on flexibility and transparency: several publish pricing, and Tequipy bills its lifecycle services per use, with no annual contract and no prepaid commitment.
Is Firstbase a Secure Platform?
Yes, by the available evidence: NIST 800-88 compliant data wiping, certificates of destruction from its core warehouses, and MDM enrollment before devices ship. Its own capabilities doc excludes five LATAM warehouses from disposal certificates.
Is There a Firstbase Alternative That Sources Devices Locally?
Yes. Tequipy buys each device from an authorized reseller inside the employee's own country, across 180+ countries at retail price with no contract, so orders avoid customs and arrive in about three days.

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